Software Is Nothing, LLC — Innsbruck, Austria
An engineer who came up through marketing and international expansion.
Title says Director of Marketing; the work is increasingly hands-on engineering — APIs, identity flows, data pipelines, AI agents. Currently at Bagjump Action Sports in Innsbruck. Outside that I run Software Is Nothing, the home for tailharbor.eu and a bespoke B2B deal-intelligence platform built for a specialist operator.
Selected work
tailharbor.eu
→A European pet-adoption SaaS spanning 40 countries and 16 UI languages — full-stack web, native iOS + Android apps, and a 3,479-adapter scraper system feeding ~124K live listings, 3,620 shelters, and 764K managed photos.
B2B Deal Intelligence Platform
→A Python AI-agent platform for a specialist B2B operator — multi-source discovery, dedup, scoring, and human-gated outreach in the operator's voice.
Bagjump Marketing Analytics Portal
→An in-house analytics + automation platform at Bagjump Action Sports — replaced a manual Excel report with a daily-refreshing dashboard wiring 7 ad/CRM platforms together.
Earlier — Expansion, GM, Founder roles
→A decade of international expansion, market launch, and operations across micromobility, frozen-yogurt kiosks, and advertising agencies.